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Paid marketing

Putting money behind your marketing should come with a plan.

We build and manage Google and Meta campaigns around what you want people to do. That includes the creative, audience, budget and ongoing testing, plus keeping track of what happens beyond the click.

Let’s talk campaigns

What we do

What happens after the click matters too.

Clicks are a start. We plan campaigns around the next step you want people to take, then keep an eye on whether they’re taking it.

This can include

  • Google Ads campaigns
  • Meta campaigns on Facebook and Instagram
  • Campaign planning and setup
  • Ad creative and copy
  • Audience and budget planning
  • Conversion tracking
  • Ongoing testing and improvements
  • Reporting in plain language

Ad spend is paid to the platforms and is separate from our fees.

Every client relationship starts with a full visibility audit. We look at where you’re showing up, what’s working and what needs attention. Then we make a plan together.

How the audit works

How it works

Plan it, run it, learn from it.

Audit

We look at your current campaigns, website and tracking.

Plan

We agree the goal, audience, budget, creative and landing page.

Launch

We set up the campaigns and the tracking to judge them.

Test and improve

We review results, test changes and report back on what we’re learning.

Questions

Good to know

Is ad spend included in your fee?

No. Ad spend is paid directly to Google or Meta and is separate from our fees. We’ll recommend a budget that suits what you want to achieve.

Should we be on Google or Meta?

It depends on how your customers look for you. People searching for a service often find it on Google, while Meta is good for reaching people before they’re searching. We’ll recommend where to start.

What access do you need?

Usually your ad accounts, analytics and website. We’ll list exactly what we need at the start.

How will we know if it’s working?

We agree what to measure upfront, then review the results with you regularly: what happened, what it suggests and what we’ll try next.

Can you create the ads too?

Yes. Our team handles design, video and copy, so the creative and the campaign are planned together.

Let’s talk

Let’s talk about your campaigns.

Tell us what you’re running now, or what you’d like to start, and what you need it to do.

Let’s talk campaigns